Med spa · Paid ads
Med spa advertising that books treatments, not discount hunters
I run med spa advertising on Google, Microsoft and Meta with campaigns built around treatments rather than offers, creative that survives the health advertising rules, and bidding that optimises toward appointments confirmed in your system rather than form submissions.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Med spas with treatments carrying real margin and repeat potential.
- Practices that have tried offer-led campaigns and did not like the clients they produced.
- Owners willing to publish price ranges and to answer enquiries quickly.
What usually goes wrong
Offer-led campaigns
A discount campaign fills next week and trains your local market to wait for the next one. Average ticket falls and repeat rate falls with it.
Creative that keeps getting disapproved
Before-and-after images, body-part close-ups and 'you' plus a body concern are the three most common rejections in aesthetics.
Bidding on form fills
The algorithm finds people who fill in forms. In aesthetics that is a very large and very unprofitable audience.
What I run
- Google Search
- Campaigns per treatment, each pointing at its own page, with deal-seeking terms excluded.
- Microsoft Ads
- The same structure at lower cost per click, once Google is working.
- Meta
- Demand creation with compliant creative: the space, the provider, the process. Not results imagery.
- Policy handling
- Disapprovals triaged and fixed rather than escalated, including landing page requirements.
- Conversion feed
- Attended appointments sent back with a click identifier and a neutral stage name.
How it starts
- Week 1 Audit: the account, the creative history, the tracking and the booking flow.
- Weeks 2 to 4 Campaigns rebuilt by treatment, exclusions added, tracking fixed.
- Weeks 5 to 8 Conversion feed live; bidding starts to move toward appointments.
- Month 3 onward Budget by treatment margin, with cost per booked appointment as the number.
Proof
On my current healthcare programme I inherited an underperforming account and rebuilt it: cost per acquisition came down by about 78% while spend grew.
Common questions
Can I advertise injectables by brand name?
Generally no. Prescription product names in ad copy are restricted. Advertise the treatment category and let the page do the rest.
Why were my before-and-after ads rejected?
They are a common cause of disapproval on both Google and Meta in health categories. Keep them in your own gallery and send ad traffic to a compliant page.
Should I run promotions at all?
Sparingly, and never as the main acquisition strategy. Memberships and packages do the same job without lowering the client you attract.
Does Meta work for med spas?
For demand creation and trust, yes. For capturing people who already want a treatment, search is better.
What budget do I need?
Enough to buy meaningful volume on your chosen treatments in your city. Under $5,000 a month, start with the paid audit.
How is this measured?
Cost per booked and attended appointment by treatment, from your system, not cost per lead.
Talk to the person who will actually do it
The paid audit is $500 per channel, per location, paid upfront, and credited toward setup if we work together. Setup starts from $1,500 and management from $2,000 a month, with a three-month minimum. Ad spend and creative production are paid by you directly.
Where I am not the right fit. If you sell prescription weight-loss medication through online consultations, certification is required before you can advertise at all, and that comes first.
15 minutes. With me, not a sales rep.