Paid Audit · one channel, one location
Diagnosis before treatment.
A paid review of one ad channel for one location. I check the ad account, conversion tracking, the lead flow from click to CRM and your landing pages, and I run a manual AI visibility check. You get the findings, a prioritized fix list and a call to walk through the facts.
15 minutes. With me, not a sales rep.
The audit is scheduled after a 15-minute Fit Call. The Fit Call confirms fit; it is not an audit and not a free consultation.
Channels
Any one paid channel you run.
Each audit covers one channel for one location. If you run several, start with the one that spends the most; multi-channel and multi-location work is scoped after the first audit.
- Google Ads
- Microsoft Ads
- Meta Ads
- TikTok Ads
- Taboola
What is checked
Five layers, in the order money leaks out of them.
Most owners expect the findings to be in campaign structure. In healthcare they are usually one layer lower, in tracking or in what happens after the lead arrives.
| Layer | What I check | Typical finding |
|---|---|---|
| Ad account | Structure, Search vs Performance Max or campaign split, brand cannibalization, targeting, negatives, bidding against real data volume, budget pacing. | Automated campaigns absorb branded demand and report it as new patients. |
| Conversion tracking | What counts as a conversion, whether click IDs survive to the CRM, deduplication, call tracking, modeled vs observed conversions. | The account bids on form fills while the practice sells treatments, and the two lists barely overlap. |
| Lead flow, click to CRM | Where each lead lands, how fast it is answered, CRM stages, no-shows, where records go quiet. | The leads are fine; the response time is what loses them. |
| Landing pages | Message match to the search, form length and qualification, cost and financing objections, mobile speed, call prominence. | One generic form for treatments whose value differs by an order of magnitude. |
| AI visibility | Real patient questions run by hand in ChatGPT, Gemini, Google AI Mode and Perplexity, with a VPN set to your city, three runs each. | Assistants describe the practice from an old directory listing, or cite a competitor for your own treatment. |
How the AI visibility check works, and why it is manual: AI visibility trackers for clinics: what they actually measure.
What you get
Facts first, then a list your team can act on.
What is actually happening
Each finding with the evidence behind it: screenshots, CRM counts, the log of AI answers and the sources they cited.
Prioritized, not alphabetical
Ordered by what each fix is likely to be worth, so the top item is the one worth doing first, not the one easiest to do.
Walk through the facts
A call after you have read it, to pressure-test the conclusions and decide what your team takes on. Nothing in your account is changed during the audit.
Run these 12 checks yourself first. The owner's checklist I start every audit with: where to look, what to ask, and which answers should worry you. Free, no email needed.
Download the checklist (PDF, 151 KB)What I need from you
Read-only access to four things.
- The ad account for the channel being audited, read-only.
- Your CRM, for example HubSpot or Salesforce, or a conversation with whoever owns it.
- Google Analytics 4, view access.
- Microsoft Clarity, if installed, to see how visitors behave on the landing pages.
Payment is upfront. The work starts once payment and access are in place.
Who it is for
The way in for every engagement.
Spending $5,000+ a month on ads
The audit is the first step before setup and management. Its full price is credited toward setup if we work together.
Spending under $5,000 a month
The paid audit is the only offer, and often the most useful one: at that budget the fix list usually matters more than ongoing management.
Why it is paid: a free audit is a sales document whose conclusion is decided before it starts. I am paid for the analysis, not for the conclusion, so “your account is fine, your problem is intake” is an answer I can give.
Proof
The same analysis, run on a real account.
INDEXED · BEFORE = 100 · CRM-VERIFIED
BeforeAfter the rebuild
Cost per verified patient
Verified patients per month
Ad spend over the same period: ~2×
Luxury US healthcare clinic. I inherited a wasteful account, rebuilt it around verified patients imported from the CRM, then scaled spend behind the verified signal. Relative figures only. Read the flagship case.
LinkedIn recommendations
What people who worked with me say.
Every quote below is public on LinkedIn. Message the authors and ask them how the work went.
“Lev immediately stands out as an exceptional partner to work with over my last 3 years with Google. He uniquely blends high-level, data-driven strategy with deep, hands-on technical skill — precisely the kind of results-oriented partner you want managing significant in-platform investment.”
Brandon MitchellMid-Market Partnerships, GoogleLinkedIn profile ↗“He's not just a media buyer — he's a strategist. Deep in SEM, sharp on funnel flow, and relentless about turning clicks into revenue. He doesn't chase vanity metrics. He thinks like an owner, communicates like a partner, and makes your budget work like it's his own.”
Drew MabryFounder, Fast+LightLinkedIn profile ↗“Lev is highly technical as a media buyer in both his execution and strategy. He's great to work with, and always pushing to improve tactics, tracking, and compliance. Easy to work with and communicate with, and is a team player.”
Alexander McAfeePerformance marketing leader · managed Lev directlyOn LinkedIn ↗Questions owners ask
Before you book.
Why isn't the audit free?
Because a free audit is a sales document: its job is to make the current setup look broken so you sign. Diagnosis before treatment means the diagnosis is paid work that stands on its own. I am paid for the analysis, not for the conclusion, and sometimes the honest conclusion is that your account is fine and the problem is intake.
Is it credited?
Yes. The full $500 is credited toward setup if we work together after the audit. If we don't, the findings and the fix list are yours to keep and are written so your current team or agency can act on them.
What do you need from me?
Read-only access to the ad account for the channel being audited, your CRM (for example HubSpot or Salesforce) or a conversation with whoever owns it, Google Analytics 4, and Microsoft Clarity if you have it installed. Payment is upfront. Nothing in your account is changed during the audit.
How long does it take?
Five to seven business days from the moment payment and access are in place, ending with a call where we walk through the findings. You receive the written findings before the call so you can read them first.
Can you audit more than one channel or location?
Yes. Each channel and each location is its own $500 audit. If you run several, start with the one that spends the most; multi-channel and multi-location work is scoped after the first audit.
Max four clients at a time
Start with a 15-minute Fit Call.
If your account and spend fit, I send the access list and the payment link for the audit after the call. If they don’t, I’ll tell you on the call.
Book a Fit CallPrefer to write first?15 minutes to confirm fit. Not an audit, not a free consultation.