$500 audit + 90-day roadmap · Healthcare & high-ticket
I audit your paid accounts, your tracking and the loop between your ad platforms and your CRM, then hand you a prioritized 90-day roadmap: what to fix, in what order, and what each fix is worth. You keep the roadmap whether or not we ever work together. It is deliberately paid, because a free audit is a sales document with a predetermined conclusion.
Why paid
An agency’s free audit exists to sell a retainer. It will find problems, because finding problems is the mechanism. What it will not do is tell you that your account is broadly fine and your real leak is a front desk that returns calls in four hours.
Charging for the work removes the incentive. I am paid for the analysis, not for the conclusion — so “don’t change the account, change your intake” is an answer I’m free to give, and give fairly often.
What I look at
Most owners expect the findings to be in campaign structure. In high-ticket healthcare they’re usually one layer lower.
| Layer | What I check | Typical finding |
|---|---|---|
| Measurement | What counts as a conversion, whether click IDs survive to the CRM, deduplication, call tracking, modeled vs observed conversions. | The account is bidding on form fills while the business sells admissions — the two lists barely overlap. |
| Account structure | Search vs Performance Max split, brand cannibalization, match types, negatives, geo and schedule, asset groups and audience signals. | PMax absorbs branded demand and reports it as new acquisition. |
| Bidding & budget | Bid strategy against actual data volume, target realism, budget pacing, seasonality, the learning-period history. | Targets set against a conversion definition too cheap to be real, so the algorithm chases the wrong demand. |
| Landing & offer | Message match to query, form length and qualification, financing and insurance objections, mobile speed, call prominence. | One generic form for procedures whose value differs by an order of magnitude. |
| Intake & follow-up | Speed to lead, after-hours coverage, no-show rate on consultations, CRM stage hygiene, where records go quiet. | Leads are fine; the response time is what’s losing them. |
What you get
Every finding with the evidence behind it and an estimate of what it is costing per month, ordered so the top item is the one worth fixing first — not the one easiest to fix.
Days 1–30 measurement and quick containment, 31–60 structure and bidding, 61–90 scale. Each item has an owner, a dependency and a definition of done.
Which click IDs to capture, which CRM field holds them, which stage becomes the imported conversion, and how the import runs. Written so a developer or your CRM admin can implement it.
You get the document first. The call is for pressure-testing the conclusions and deciding what your team takes on, not for a presentation.
The offer
Proof
A luxury US healthcare clinic. I inherited a wasteful account, rebuilt it around admitted patients imported from the CRM, then scaled spend behind the verified signal. Relative figures only.
"He's not just a media buyer — he's a strategist. Deep in SEM, sharp on funnel flow, and relentless about turning clicks into revenue. He doesn't chase vanity metrics. He thinks like an owner, communicates like a partner, and makes your budget work like it's his own."
"Lev is highly technical as a media buyer in both his execution and strategy. He's great to work with, and always pushing to improve tactics, tracking, and compliance. Easy to work with and communicate with, and is a team player."
Questions owners ask
A free audit is a sales document. Its job is to make the current setup look broken so you sign a retainer, which means the findings are shaped by the pitch. Charging $500 removes that incentive: I am paid for the analysis, not for the conclusion, and the honest answer is sometimes that your account is fine and your problem is intake.
Read-only access to Google Ads and Google Analytics, view access to Google Tag Manager if you use it, and a conversation with whoever owns your CRM. If you have call tracking, read access there too. No changes are made to your account during the audit.
Five to seven business days from the moment access is granted, ending in a 45-minute call where I walk you through the findings. You receive the written roadmap before the call so you can read it without me talking over it.
No. The roadmap is yours to keep and it is written so that your current agency or in-house team can execute it. Roughly the point of a paid audit is that it stands on its own; if you want me to run the account afterward, that is a separate conversation.
Usually not enough to justify the fee. Below that level the biggest wins are typically in offer, landing page and speed to lead rather than in account structure or attribution, and you can get most of the way there without paying me. I will tell you that on the call rather than take the work.
Yes, when they are running. The audit covers whatever paid channels you have live plus the measurement layer underneath them, because the most common finding is not a broken campaign — it is that no channel is being judged against the same definition of a patient.
Related
Get started
Book a 30-minute intro call. If your situation fits, I’ll scope the audit on that call and send the access list the same day. If it doesn’t fit, I’ll tell you why and what to do instead.
$500 · 5–7 business days · roadmap yours to keep
Book a 30-minute call