Telehealth
Telehealth marketing under ad-policy constraints
Telehealth marketing is decided by your model before it is decided by your budget. Services that prescribe at a distance need third-party certification before they can advertise at all, and every telehealth business should be measured on retained patients rather than sign-ups.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Telehealth services and virtual-first clinics in the US and Canada.
- Hybrid practices adding a virtual service line.
- Founders who need to know what is advertisable before they build the funnel.
What usually goes wrong
Discovering the certification requirement after launch
Prescribing at a distance moves you into a category that requires certification. Finding out through a suspension costs months.
Optimising for sign-ups
In subscription telehealth, a sign-up that churns in a month is a loss. Retention is the number.
Consumer-style tracking in a health product
Analytics and ad tags on intake flows send condition data to vendors with no agreement.
What I run
- Policy assessment first
- What your model allows you to advertise, and what has to be certified before anything runs.
- Search and demand capture
- Campaigns aimed at the problem people are trying to solve, not at the word telehealth.
- Privacy-safe measurement
- Intake and consultation flows kept free of ad and analytics tags; a click-ID-only feed instead.
- Retention-aware bidding
- A stage that reflects a retained patient, not a registration.
- Reporting
- Cost per retained patient, by cohort.
How it starts
- Week 1 Audit: the account, the tracking and the path from enquiry to patient, with a written 90-day plan.
- Weeks 2 to 4 Capture fixed at every entry point. Campaigns narrowed to the services that justify them.
- Weeks 5 to 8 A verified stage becomes the bidding signal, and form fills drop to secondary.
- Month 3 onward Budget follows cost per patient by service, reviewed monthly with you.
Proof
On my current healthcare programme I inherited an underperforming account and rebuilt it: cost per acquisition came down by about 78% while spend grew.
Talk to the person who will actually do it
The audit is $500 per ad account, comes with a 90-day plan, and is credited toward the first month if you continue with me. Retainers start at $5,000 a month, adjusted to budget and workload. Ad spend is paid by you directly.
Where I am not the right fit. Under roughly $10,000 a month in ad spend a retainer rarely pays for itself. I will say so on the call and suggest the audit plus a fixed project instead.
Common questions
Does telehealth need LegitScript certification?
If you prescribe and take payment online, very likely. Check the policy against your model before your next campaign.
Can we advertise a condition-specific service?
Usually the service, yes; targeting people by health interest, no. The conversion signal does the work instead.
What should we optimise toward?
The first stage that indicates retention, such as a completed second consultation, rather than a sign-up.
Can we run analytics on the intake flow?
Not safely. Keep ad and analytics tags off intake and consultation steps and measure server-side.
Is paid social viable?
For demand creation with compliant creative, sometimes. Health categories restrict most of what makes social ads perform elsewhere.
Who does the work?
I do. Nothing is subcontracted or delegated.