Plastic surgery · SEO
Plastic surgery SEO for high-value procedures
Plastic surgery SEO is won on procedure pages that answer the three questions every patient has, price, candidacy and recovery, written under a named surgeon and supported by a gallery and reviews. Rankings follow; enquiries are what gets reported.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Surgeon-owned practices where a single case justifies months of content work.
- Practices with a strong gallery and nothing written to go with it.
- Owners who want to be the source AI assistants name in their city.
What usually goes wrong
Thin procedure pages
Three paragraphs and a gallery link cannot compete with pages that answer recovery week by week.
No named author
An anonymous page is hard to trust and impossible for an assistant to attribute. The surgeon's name and credentials belong on it.
Content with no path to an enquiry
Blog posts ranking for questions that never lead to a consultation request.
What I run
- Procedure pages
- One per procedure: direct answer, candidacy, technique, price range, recovery timeline, risks, who operates.
- Surgeon authority
- Bio, credentials and schema that tie every page to a real, verifiable person.
- Gallery and review integration
- Cases linked from the matching procedure page, reviews requested systematically.
- AI search visibility
- Answer-first structure and entity work so assistants can name the practice.
- Tracking
- Organic enquiries carry a source through to the consultation.
How it starts
- Week 1 Audit: current pages, competitors ranking above you, and what they answer that you do not.
- Weeks 2 to 8 Procedure pages written or rewritten, surgeon authority and schema applied.
- Months 3 to 5 Local and authority work, first ranking movement.
- Month 5 onward Reporting by page: enquiries and consultations.
Proof
On my current healthcare programme, organic traffic grew roughly 6.4 times in six months and more than 600 AI Overview and assistant citations were built from a standing start.
Talk to the person who will actually do it
The audit is $500 per ad account, comes with a 90-day plan, and is credited toward the first month if you continue with me. SEO runs inside a retainer from $5,000 a month or as a fixed project for the page set.
Where I am not the right fit. In the most competitive cosmetic markets the search results are dominated by ads and directories, and paid search plus reputation may pay back faster. I will tell you if that is what the data shows.
Common questions
How long does plastic surgery SEO take?
Three to six months for meaningful movement on procedure terms, longer in the largest cities.
Should the surgeon write the pages?
The surgeon should review and be named. Writing can be collaborative, but the medical accuracy and the authority have to be real.
Do I need to publish prices?
A range and what changes it. Patients searching these procedures expect it, and the pages that give it earn the enquiries.
Is SEO worth it if ads work?
Ads stop when you stop paying. SEO compounds and is also what assistants read when patients ask them for a recommendation.
What about YMYL and medical content rules?
They apply. Named authorship, accuracy and sourcing are not optional in this field, which is also why the pages that do it well win.
How is it reported?
Enquiries and consultations per page. Rankings support the story, they are not the story.