Performance Max — Google Ads — Cleanup
PMax either prints money or quietly eats it.
And Google's interface is built to keep you from knowing which. Brand traffic claimed as wins, display and video junk placements, asset groups optimizing toward garbage conversions. I open the black box with every lever that exists: channel-split analysis via scripts, search-term insights, brand exclusions, placement exclusions, asset group surgery — and, most important, conversion inputs verified against real sales, because PMax amplifies whatever signal it's fed.
Verified · CRM, not platform math
The honest part
What belongs in PMax stays. What Search does better goes back to Search.
I run PMax-led accounts at six-figure monthly spend in high-ticket verticals. It's a power tool. It just shouldn't be pointed at your foot. Sometimes the right verdict is to kill PMax and go back to Search — I'll say so if the diagnostic shows it. Background reading: what Performance Max actually is and PMax vs Search for high-ticket.
Official documentation
What clients say
"His contribution to our brand and overall growth has been truly outstanding."
Galina Drankovich · Rent For Event
Questions owners ask
Straight answers
Should I just kill PMax and run Search?
Sometimes yes — that's an honest possible outcome of the diagnostic, and I'll tell you if so.
E-commerce or lead gen?
Both. Lead-gen PMax has extra failure modes — junk form-fills — so verified conversion inputs matter double there.
Talk to the person who will actually run it.
A 30-minute call about your numbers — no pitch deck, no account managers. If I'm not the right fit, I'll say so.
Book a 30-minute call$500 audit per ad account + 90-day roadmap