LASIK
LASIK marketing for refractive surgery practices
LASIK is one of the most price-transparent procedures in elective healthcare, which means LASIK lead generation is won or lost before the call. Pages that state pricing honestly and campaigns measured on attended consultations outperform everything else in this category.
You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.
Who this is for
- Refractive surgery practices and ophthalmology groups with a LASIK arm.
- Practices competing with national chains on advertised price.
- Owners who want to stop paying for consultations that never attend.
What usually goes wrong
Competing on the advertised headline price
National chains advertise a per-eye figure that almost nobody pays. Matching it attracts the people who will not convert.
Free consultations with no commitment
They fill the diary and empty the operating list. Show rates in this category are the number to watch.
Bidding on form fills
LASIK research traffic fills forms readily. Attendance is the signal worth buying.
What I run
- Honest pricing pages
- What the range covers, what changes it, and what the headline figure elsewhere excludes.
- Search campaigns on procedure and candidacy intent
- Including the questions people ask before they are ready to book.
- Consultation attendance tracking
- Attended, not booked, as the primary bidding signal.
- Reminders and deposits
- The cheapest improvement available in this category.
- Reporting
- Cost per attended consultation and per procedure.
How it starts
- Week 1 Paid audit: one channel, one location. The account, the tracking and the path from enquiry to patient, with a prioritized fix list.
- Weeks 2 to 4 Capture fixed at every entry point. Campaigns narrowed to the services that justify them.
- Weeks 5 to 8 A verified stage becomes the bidding signal, and form fills drop to secondary.
- Month 3 onward Budget follows cost per patient by service, reviewed monthly with you.
Proof
On my current healthcare programme I inherited an underperforming account and rebuilt it: cost per acquisition came down by about 78% while spend grew.
Common questions
How do we compete with chain pricing?
By explaining what the range includes and what the headline number does not. Patients comparing carefully are the ones who convert.
Should consultations be free?
Free raises volume and lowers attendance. A refundable deposit usually improves the economics.
What is a realistic cost per consultation?
It varies widely by market. Build a four-week baseline from your own account rather than using a published figure.
Does SEO work in this category?
Candidacy and recovery questions rank well and feed consultations. Price terms are dominated by ads.
What about financing?
It belongs on the pricing page. Monthly cost is the real decision for a large share of patients.
Who does the work?
I do. Nothing is subcontracted or delegated.
Talk to the person who will actually do it
The paid audit is $500 per channel, per location, paid upfront, and credited toward setup if we work together. Setup starts from $1,500 and management from $2,000 a month, with a three-month minimum. Ad spend is paid by you directly.
Where I am not the right fit. Under $5,000/month in ad spend? Start with the paid audit.
You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.
15 minutes. With me, not a sales rep.