Med spa & aesthetics — Google Ads — SEO — AI Search

Med spa marketing measured in booked treatments.

Injectables, lasers, body contouring — high-margin services in a brutally competitive local market, sold under some of Google's strictest ad policies. I build med spa acquisition the same way I run six-figure healthcare accounts: structured by service line, compliant by design, verified against your booking system.

You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.

Aesthetics · policy-compliant

I don't take addiction-treatment or behavioral-health clients (vertical exclusivity).

The med spa problem

Groupon-grade leads will bankrupt premium treatment rooms.

Med spa marketing strategies that chase volume fill the calendar with discount hunters who never return. The profitable build inverts it: campaigns organized around your highest-margin service lines — injectables memberships, laser packages, body contouring series — bidding on the queries where treatment intent is explicit, with landing pages that pre-frame price positioning so the front desk isn't fielding bargain calls.

What the engagement covers

Reference engagement: a luxury US healthcare clinic — inherited a wasteful account and rebuilt it into a system where cost-per-acquisition fell ~78% and monthly acquired patients grew ~9×, verified against the CRM, not platform numbers.

$500Every engagement starts with the same paid audit: $500 per channel, per location, credited toward setup if we continue. The scope of any work after it is set by what the audit finds. What the audit covers

Google Ads by service line. Botox and filler queries separated from laser hair removal and from body contouring — different economics, different competition, different pages.
Policy-safe creative. Aesthetic ads trip Google's personalized advertising and healthcare policies constantly. Compliant structure first, appeals handled when reviews go wrong — the same discipline I run on cosmetic surgery accounts.
Local SEO and AI Search. The map pack still decides who gets the "med spa near me" call, and AI assistants increasingly answer "best med spa in [city]" directly — I build both. See Local SEO and AI Search.
Booking-verified reporting. Cost per booked treatment and repeat rate from your scheduling system — the numbers a med spa owner actually runs on.

Why not a med spa marketing agency?

Most med spa marketing agencies run template campaigns across dozens of locations and bill percentage of spend. I take a handful of clients, work inside the account personally, and charge a flat retainer — the incentive is your booked calendar, not your budget size. Before hiring anyone, run them through the audit questions; I pass them because the model is built to.

The verification loop: every click traced to a verified patient, then fed back to bidding.

Service lines behave differently — structure follows
Service line	Revenue pattern	Campaign job
Injectables	Recurring (memberships)	Acquire once, retain in CRM
Laser packages	Series-based	Sell the series, not the session
Body contouring	High-ticket one-off	High-intent search only
Facials / entry	Low-margin	Exclude from paid — organic's job

Official documentation

What clients say

"He monitors the full lead flow across systems and CRMs — data accurate, attribution clear, nothing falls through the cracks."

Ruben Mirakyan ↗ · Marketing Manager, US Healthcare Clinic

Questions owners ask

Straight answers

How do med spas get more clients without discounting?

By buying intent, not attention: search campaigns on explicit treatment queries, service-line landing pages that anchor value, and remarketing to consultation no-shows. Discounts recruit discount-seekers; positioning recruits patients.

Can you advertise Botox and injectables on Google?

Yes, within policy — prescription-drug terms and certain claims are restricted, so structure and copy matter. This is routine work on my healthcare accounts, including handling the disapprovals when Google's automated review overreaches.

What marketing budget does a med spa need?

Enough to compete on your priority service lines in your metro — for most established med spas that's a low-to-mid five-figure monthly media budget. We size it from your treatment margins on the first call, not from a rate card.

Which specialties?

Med-spa, aesthetics, dental, IVF/fertility, dermatology, elective surgery, cash-pay clinics broadly. Not addiction treatment (vertical exclusivity).

Do you guarantee patient numbers?

No honest marketer does. I guarantee correct measurement and disciplined optimization toward verified patients.

Talk to the person who will actually run it.

A 15-minute Fit Call to confirm fit and the next step: no pitch deck, no account managers. If I'm not the right fit, I'll say so.