Healthcare lead generation
Healthcare lead generation your CRM can verify
I build lead generation for clinics where every enquiry carries the ad click identifier into your CRM, and only stages a human confirms are reported back to the ad platforms. The result is a cost per patient you can defend, rather than a cost per lead that flatters everyone.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Clinics where a patient is worth enough to justify paid acquisition, typically several hundred dollars of margin or more.
- Practices already spending and unable to explain why the schedule has not changed.
- Groups that need one definition of a lead across several locations.
- Owners who would rather have fewer, better enquiries than a full inbox.
What usually goes wrong
A lead means whatever the form says
Enquiries, price shoppers, students and competitors all count the same, so the average tells you nothing and the algorithm learns the wrong lesson.
The phone is invisible
Half of serious enquiries arrive by phone. Without call tracking that passes the click identifier, half your marketing is unmeasured and the measured half takes the credit.
Speed is treated as an operations problem
A form answered the next morning is a lead you paid for and gave away. It never appears in a marketing report.
What I run
- Capture at every entry point
- Forms, booking widgets, chat and phone, each storing the click identifier and the source on the record.
- Qualification stages a person confirms
- Three neutral stages agreed with you, used identically across locations.
- The feed back to the platforms
- Click identifier, stage name and time. No patient data leaves your systems.
- Paid search aimed at the procedures that pay
- Narrow campaigns on high-value services rather than broad coverage of everything you offer.
- Reporting by procedure
- Cost per enquiry, per booking and per attended patient, separated by service line.
How it starts
- Week 1 Audit of the account, the tracking and the route from enquiry to patient, with a 90-day plan.
- Weeks 2 to 4 Capture fixed at every entry point, including the phone. Stages agreed and created.
- Weeks 5 to 8 The feed goes live. Campaigns narrowed to the services with margin.
- Month 3 onward Bidding runs on verified patients; budget follows cost per patient by procedure.
Proof
On my current healthcare programme I inherited an underperforming account and rebuilt it: cost per acquisition came down by about 78% while spend grew.
Talk to the person who will actually do it
The audit is $500 per ad account, comes with a 90-day plan, and is credited toward the first month if you continue with me. Retainers start at $5,000 a month, adjusted to budget and workload. Ad spend, call tracking and landing page tools are paid by you directly.
Where I am not the right fit. If enquiries are currently answered the next day, fix that before spending more. It is free and it will do more than I can. I will tell you if that is what I find.
Common questions
Is this lead generation or patient acquisition?
The same thing measured differently. I report on patients who attended, because that is the number that pays for the practice.
Do you buy leads from a network?
No. Purchased lists produce unqualified enquiries and sometimes unconsented contact. Everything here comes from demand you generate.
What if our CRM is a spreadsheet?
It still works. What matters is that the click identifier is recorded at the moment of enquiry and that stages are updated honestly.
Can you guarantee a number of leads?
No, and be careful with anyone who does. I will tell you what your current numbers imply and what the budget can reasonably produce.
How is patient privacy handled?
Nothing about the patient goes to an ad platform. The payload is a click identifier, a neutral stage name and a time.
How long before we see a difference?
Traffic within days. A reliable cost per patient in one to three months, depending on your decision cycle.