Tracking — Attribution — Google Ads + GA4
Google Ads says 3,000 conversions. Your CRM says 400. Somebody's lying.
And you're paying for it, because Smart Bidding optimizes toward whatever number it's fed. I find exactly where the gap comes from: duplicate conversion actions, double-firing tags, wrong counting settings, lost GCLIDs, view-through inflation, attribution model mismatches, consent-mode modeling.
Verified · CRM, not platform math
The deliverable
A document that names each discrepancy source, its size, and the fix.
This is my core specialty: CRM-verified attribution. I don't trust platform-modeled numbers and neither should your budget. On my last major account, fixing measurement first is what enabled a ~78% CPA reduction — the structure work only counts once the number it optimizes toward is real.
Official documentation
What clients say
"He monitors the full lead flow across systems and CRMs — data accurate, attribution clear, nothing falls through the cracks."
Ruben Mirakyan ↗ · Marketing Manager, US Healthcare Clinic
Questions owners ask
Straight answers
Can you also fix it?
Yes — via a follow-up engagement or my tracking setup services: Salesforce, HubSpot and GoHighLevel offline conversion imports, or a GA4 + GTM rebuild. The audit tells you exactly what the fix costs before you commit.
We use a spreadsheet, not a CRM.
Fine. A clean export with dates works — the reconciliation logic is the same.
Is a 10–20% gap normal?
Some gap is expected. 2–5× is not — that's a broken setup steering your bidding.
Keep reading
Related work and notes
Talk to the person who will actually run it.
A 30-minute call about your numbers — no pitch deck, no account managers. If I'm not the right fit, I'll say so.
Book a 30-minute call$500 audit per ad account + 90-day roadmap