Google Ads consultant
A Google Ads consultant, not an agency with your name on a slide
I am an independent Google Ads consultant. I plan the account, build it, wire the tracking to your CRM and report on customers rather than form fills. There are no account managers, no juniors and nothing subcontracted: you work with me, directly.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Owners, founders and CEOs of clinics and high-ticket service businesses in the US and Canada.
- Accounts where one customer is worth at least a month of advertising, so precision beats volume.
- Businesses with a real sales process, where the gap between a form fill and a customer is where the money is lost.
- People who want the person planning the strategy to be the person in the account.
What usually goes wrong
Everything counts as a conversion
Phone-number taps, page views and two versions of the same form, all marked primary. Bidding chases whichever is cheapest to produce, and it is never the one you wanted.
Nobody has seen the CRM
The account optimises toward leads because leads are all it can see. The agency reports cost per lead going down while the schedule stays exactly as full as it was.
Structure built for reporting, not for money
One campaign for every service, so a $200 job competes for budget with a $15,000 one and usually wins on volume.
What I run
- Account build or rebuild
- Campaign structure by the economics of each service, match types chosen on purpose, negatives that reflect what you actually sell.
- Tracking to the system of record
- The click identifier captured at every entry point, stored on the record, and sent back with a stage a human confirms.
- Bidding on verified outcomes
- Once about 30 days of clean data exist, the verified stage becomes the primary signal and form fills drop to secondary.
- Policy work where it is needed
- Regulated categories, disapprovals and landing page requirements, handled rather than escalated.
- Reporting you can argue with
- Cost per customer by service, next to the spend that produced it.
How it starts
- Week 1 Audit: the account, the tracking, and the path from enquiry to customer. You get a written 90-day plan.
- Weeks 2 to 4 Fix capture first, then structure. Nothing is scaled while the measurement is wrong.
- Weeks 5 to 8 The verified stage becomes the bidding signal. Spend starts moving toward what produces customers.
- Month 3 onward Growth by service line, with cost per customer as the number we both watch.
Proof
On my current healthcare programme I inherited an underperforming account and rebuilt it: cost per acquisition came down by about 78% while spend grew.
Talk to the person who will actually do it
The audit is $500 per ad account, comes with a 90-day plan, and is credited toward the first month if you continue with me. Management retainers start at $5,000 a month, adjusted to budget and workload, and are flat rather than a percentage of spend, so advice to spend less costs me nothing to give.
Where I am not the right fit. Under roughly $10,000 a month in ad spend a retainer rarely pays for itself. I will say so on the call and suggest the audit plus a fixed project instead. I also do not produce creative at volume or build websites; an agency is better for that.
Common questions
What does a Google Ads consultant do that an agency does not?
The same work, with one person doing it. No account managers, no juniors rotating onto the account, and the strategy and the execution in the same hands.
Do you work on a percentage of ad spend?
No. A flat retainer, so there is no incentive to grow your budget. If the right advice is to spend less, it costs me nothing to give it.
How many clients do you take?
A small number, so each one gets me rather than a team. Ask about current availability on the call.
Will you need access to our CRM?
Yes. Without it the account can only be judged on form fills, which is the problem most of my clients hire me to fix.
What industries do you work in?
Clinics and high-ticket services in the US and Canada. I am currently under exclusivity in US addiction treatment and am not taking new clients there.
Who owns the ad account?
You do, always. If we stop working together, the account, the history and the documentation stay with you.