Med spa · SEO
Med spa SEO that fills the treatment calendar
Med spa SEO works when each treatment has its own page answering price, candidacy and downtime, the Business Profile wins the map pack for your area, and every organic enquiry is tracked to a booked appointment. Rankings are the mechanism, not the result.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Med spas competing locally where most searches carry a location or a 'near me'.
- Practices with three or more treatments worth marketing separately.
- Owners tired of reports that show rankings and say nothing about the calendar.
What usually goes wrong
One page for every treatment
A single services page cannot rank for injectables, lasers and body contouring at once, and cannot answer the questions each of those buyers has.
No prices anywhere
People searching for a treatment want a range. Without one they leave to find it, and the only callers left are the ones who lead with price.
The Business Profile half finished
No treatment list, stock photos, hours wrong. The map pack is where local aesthetic demand is decided, and it is free.
What I run
- Treatment pages
- One per treatment, with a direct answer, candidacy, session detail, downtime, aftercare and a price range.
- Local SEO and the Business Profile
- Services, photos, booking link, hours and a steady review flow.
- Technical and structure
- Internal links from the hub, schema for the provider and the services, page speed.
- Answers for AI assistants
- Direct, attributable answers so assistants can name you when someone asks who is good locally.
- Tracking
- Organic enquiries carry a source to the CRM, so pages are judged on appointments.
How it starts
- Week 1 Audit: current rankings, the profile, the pages you have and what they omit.
- Weeks 2 to 6 Treatment pages rewritten or written, profile completed, review process started.
- Months 2 to 4 Local pages and authority work; first movement in the map pack.
- Month 4 onward Reporting by page: enquiries and appointments, not positions.
Proof
On my current healthcare programme, organic traffic grew roughly 6.4 times in six months alongside the paid work, with more than 600 AI Overview and assistant citations built from a standing start.
Talk to the person who will actually do it
The audit is $500 per ad account, comes with a 90-day plan, and is credited toward the first month if you continue with me. SEO is usually part of a retainer from $5,000 a month, adjusted to scope, or a fixed project for the page set.
Where I am not the right fit. If you have no intention of publishing prices or of asking patients for reviews, SEO will underperform for you and I will say so before we start.
Common questions
How long does med spa SEO take?
Local profile work moves in weeks. Treatment pages usually take two to four months to rank, longer in dense cities.
Do I have to publish prices?
A range, with what changes it. Without one you attract the price-led caller and lose everyone else.
Is SEO better than ads for a med spa?
They do different jobs. Ads buy demand today; SEO and the map pack compound and cost nothing per click. Most practices need both.
What about Instagram?
It builds familiarity and it is not a search channel. Judge it separately, on enquiries that mention it.
Can you do this without touching the website design?
Usually yes. Most of the work is content, structure and the profile.
How do you report it?
Enquiries and booked appointments per page, with rankings as a supporting metric rather than the headline.