Microsoft Ads (Bing) — Healthcare & high-ticket
A Bing Ads consultant for the verified second channel most clinics ignore.
I’m Lev Brovtsev, a Microsoft Ads consultant for clinics and high-ticket service businesses in the United States. Microsoft’s network reaches an older, higher-income, high-intent audience at a fraction of Google’s cost per click — and I run it on the same CRM-verified basis: spend tied to verified patients through offline conversion import, not platform-modeled clicks.
You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.
15 minutes. With me, not a sales rep.
The problem
You’ve maxed out Google. Costs keep climbing.
On Google you’re bidding against every competitor in your market, and cost per verified patient only goes one direction. Meanwhile a whole audience of high-intent patients is searching on Microsoft’s network — and almost nobody is bidding for them.
Most clinics leave that channel untouched, or spin up a lazy import of their Google account and conclude "Bing doesn’t work." Run properly, it’s often the cheapest verified acquisition you have.
| Element | Copy-paste import | Built for Microsoft's auction |
|---|---|---|
| Bids | Carried over from Google, wrong for a different auction | Set from Microsoft's own traffic and CPCs |
| Negative keywords | Google's list, missing Bing-specific noise | Rebuilt against Microsoft's actual search terms |
| Conversion tracking | Often not re-mapped at all | UET tag verified and reconciled against the CRM |
| Audience overlap | Assumed identical to Google's | Checked — Microsoft skews older, higher-income in healthcare |
What I actually do
A real Microsoft build — not a Google copy-paste.
Import, then rebuild for Microsoft’s auction
Start from your Google structure, then re-engineer for Microsoft’s bidding, match-type behavior, and negatives — where the real efficiency lives.
MSCLKID → CRM offline import
Capture the Microsoft click ID into your CRM and send verified-patient outcomes back, so bidding learns from verified revenue — identical discipline to the Google account.
Audience & LinkedIn profile targeting
Microsoft’s LinkedIn integration lets you layer company, industry, and job-function signals — useful for high-ticket and B2B-adjacent healthcare demand.
Negative sculpting & intent control
Tight query control so spend concentrates on the searches that produce patients, not syndicated junk traffic.
Proof
A profitable channel, verified.
"We tried Bing, it didn't work" almost always means one thing: someone clicked Import from Google Ads and walked away. For an event rentals company I took a Bing account from negative ROI to roughly 4× return — same offers that already ran on Google, rebuilt properly.
Relative results. Full context on the flagship case.
"Lev immediately stands out as an exceptional partner to work with over my last 3 years with Google. He uniquely blends high-level, data-driven strategy with deep, hands-on technical skill — precisely the kind of results-oriented partner you want managing significant in-platform investment."
"Lev has a sharp understanding of how to position our services in a competitive landscape and has played a key role in shaping and executing successful campaigns. He combines strategic insight with creative execution, consistently elevating our marketing initiatives."
How we work
Start small, prove it, then scale.
$500 paid audit, credited toward setup
I review your Google account and CRM setup and map the Microsoft opportunity — what to import, what to rebuild, and the expected efficiency.
Monthly retainer, direct with the owner
Ongoing management as a prepaid monthly engagement, run alongside your Google and Meta accounts as one system. How the three channels split the work: Meta ads vs Google ads.
Spend follows proof
Budget grows only once the CRM confirms Microsoft is producing verified patients at a good cost.
Questions owners ask
Before you book a call.
Is Microsoft Ads worth it if I already run Google Ads?
For most established healthcare and high-ticket advertisers, yes. Microsoft's network reaches an older, higher-income, high-intent audience with far less competition, so cost per click is often a fraction of Google's — and the same patients your CRM verifies. It's the demand your competitors leave on the table.
Who actually sees ads on the Microsoft network?
Bing, Yahoo, DuckDuckGo, and Microsoft's syndicated partners — plus placements across Windows and Edge. The audience skews older and more affluent, which fits high-ticket healthcare and service purchases well.
Can you just import my Google campaigns?
I import as a starting point, then rebuild — Microsoft has its own auction dynamics, audience tools (including LinkedIn profile targeting), and negative needs. A straight copy-paste underperforms; a proper rebuild is where the efficiency comes from.
How do you measure Microsoft Ads?
The same way I measure Google: outcomes imported from your CRM via offline conversion tracking. Bidding optimizes toward verified patients and closed revenue, not platform-modeled clicks.
Is Bing traffic even worth it? Nobody uses Bing.
Hundreds of millions do — mostly desktop, older, higher-income, via Windows defaults and Copilot. For high-ticket services CPCs run far below Google with weaker competition. Whether YOUR vertical has volume there, the audit answers with data.
Can't I just use the built-in import tool?
You can — that's how most dead Bing accounts were made. The importer copies Google-tuned bids into a different auction, mangles match types, and skips tracking. The import is the starting point; the corrections are the actual work.
Will my Google Ads account be affected?
No. Access to Google is read-only — it's the source for the import, nothing more. All changes happen on the Microsoft side.
Get started
Let’s talk about your growth.
A 15-minute Fit Call to confirm whether we fit and agree the next step. Not an audit, not a free consultation; the diagnosis happens in the paid audit.
Prefer to start small? A $500 paid audit, credited toward setup is the fastest way in.
You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.
Book a Fit Call15 minutes. With me, not a sales rep.