Microsoft Ads (Bing) · Healthcare & high-ticket
I’m Lev Brovtsev, a Microsoft Ads consultant for US healthcare and high-ticket service businesses. Microsoft’s network reaches an older, higher-income, high-intent audience at a fraction of Google’s cost per click — and I run it on the same CRM-verified basis: spend tied to admitted patients through offline conversion import, not platform-modeled clicks.
The problem
On Google you’re bidding against every competitor in your market, and cost per admitted patient only goes one direction. Meanwhile a whole audience of high-intent patients is searching on Microsoft’s network — and almost nobody is bidding for them.
Most clinics leave that channel untouched, or spin up a lazy import of their Google account and conclude "Bing doesn’t work." Run properly, it’s often the cheapest verified acquisition you have.
What I actually do
Start from your Google structure, then re-engineer for Microsoft’s bidding, match-type behavior, and negatives — where the real efficiency lives.
Capture the Microsoft click ID into your CRM and send admitted-patient outcomes back, so bidding learns from verified revenue — identical discipline to the Google account.
Microsoft’s LinkedIn integration lets you layer company, industry, and job-function signals — useful for high-ticket and B2B-adjacent healthcare demand.
Tight query control so spend concentrates on the searches that produce patients, not syndicated junk traffic.
Proof
Relative results. Full context on the flagship case.
How we work
I review your Google account and CRM setup and map the Microsoft opportunity — what to import, what to rebuild, and the expected efficiency.
Ongoing management as a prepaid monthly engagement, run alongside your Google and Meta accounts as one system.
Budget grows only once the CRM confirms Microsoft is producing verified patients at a good cost.
Questions owners ask
For most established healthcare and high-ticket advertisers, yes. Microsoft's network reaches an older, higher-income, high-intent audience with far less competition, so cost per click is often a fraction of Google's — and the same patients your CRM verifies. It's the demand your competitors leave on the table.
Bing, Yahoo, DuckDuckGo, and Microsoft's syndicated partners — plus placements across Windows and Edge. The audience skews older and more affluent, which fits high-ticket healthcare and service purchases well.
I import as a starting point, then rebuild — Microsoft has its own auction dynamics, audience tools (including LinkedIn profile targeting), and negative needs. A straight copy-paste underperforms; a proper rebuild is where the efficiency comes from.
The same way I measure Google: outcomes imported from your CRM via offline conversion tracking. Bidding optimizes toward admitted patients and closed revenue, not platform-modeled clicks.
Related
Get started
A 30-minute call to understand your business, your goals, and whether I’m the right fit. No pitch deck — a straight conversation about what would actually move your numbers.
Prefer to start small? A $500 audit + 90-day roadmap is the fastest way in.
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