Rehab & addiction treatment — Google Ads — SEO — AI Search
Rehab marketing measured in verified patients.
Most rehab marketing agencies report form fills and phone clicks. Admissions teams know how little that means. I build acquisition for addiction treatment centers around one number — verified admissions in your CRM.
Why rehab marketing fails
The admissions gap is a tracking problem first.
In addiction treatment, the distance between a lead and an admission is enormous: insurance verification, clinical screening, family decisions, competing facilities. An account optimized on form fills will happily buy hundreds of leads that never verify — and the platform will call it success. The fix is structural: capture the Google click ID on every inquiry, follow the record through your CRM to verified-patient status, and import that outcome back into Google Ads so bidding learns from admissions, not clicks.
That loop is the core of what I build.
What the engagement covers
- Google Ads rebuilt for a regulated vertical. LegitScript-certified advertising, policy-compliant copy that still converts, disapprovals handled the same week — not parked for a month.
- Offline conversion import. GCLID capture wired to your CRM (Salesforce, Kipu, or whatever admissions runs on), admissions imported back daily.
- SEO and AI Search in parallel. Treatment-intent organic content plus visibility in AI Overviews, ChatGPT, Gemini and Copilot — where families increasingly start the search. Built from zero to 600+ AI citations on my current account.
- Reporting an owner can read. One monthly document: spend, verified admissions, cost per admission, what changes next. Cost per patient, not cost per lead.
Consultant, not another rehab marketing agency
Agencies in this vertical bill percentage-of-spend and staff your account with juniors. I work as a single senior specialist on a flat retainer: the person who plans the strategy is the person inside the account. No markup on media, no layers, and your data stays in your accounts — you can verify every number I report in your own CRM.
| Funnel stage | What kills it | What measures it |
|---|---|---|
| Inquiry | Junk queries, wrong intent | Search-term reports, negatives |
| Insurance verification | Payer mismatch | CRM stage + GCLID carried |
| Clinical screen | Wrong level of care | CRM disposition codes |
| Admission | Family decision, competitors | Offline conversion import — the number bidding learns from |
Questions owners ask
Straight answers on rehab marketing
Can you advertise addiction treatment on Google at all?
Yes — with LegitScript certification and strict adherence to Google's healthcare policies. I run this daily on a live behavioral health account, including handling policy reviews and appeals.
What does rehab marketing cost per admission?
It varies widely by level of care and payer mix, which is exactly why I report your verified number from your CRM rather than an industry benchmark.
Do you work on percentage of ad spend?
No. Flat monthly retainer or hourly. Percentage-of-spend rewards spending more, not producing more patients — it contradicts everything on this page.
How fast do results show?
Structural fixes (tracking, wasted spend, disapprovals) land in the first 30 days. Bidding on verified admissions typically compounds over 60–90 days as the import history builds.
Your admissions team already knows the real number.
Let's make your marketing report the same one. A 15-minute Fit Call to confirm fit and the next step.
Book a Fit Call$500 paid audit, credited toward setup15 minutes. With me, not a sales rep.