Hair transplant
Hair transplant marketing for private clinics
Hair restoration attracts enormous research traffic and a small share of buyers, so the whole job is separating the two. That means consultation-first funnels, creative that survives the health advertising rules, and bidding on procedures rather than enquiries.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Private hair restoration clinics with surgical and non-surgical service lines.
- Clinics competing with overseas package pricing.
- Owners paying for a full enquiry pipeline that produces few procedures.
What usually goes wrong
Huge enquiry volume, few procedures
Research intent dominates this category. Counting enquiries makes every campaign look successful.
Results imagery in ads
Before-and-after content is a frequent cause of disapproval, and this is a category where it is heavily used.
Competing with medical tourism on price alone
The comparison you win is on aftercare, revision and being in the same country, and it has to be written down.
What I run
- Consultation-first funnels
- A structured consultation, with a deposit where appropriate, as the step that qualifies.
- Compliant creative and landing pages
- Built to pass review the first time, with results content on your own site.
- Search campaigns by technique and concern
- Separated so that research terms do not consume the budget for buying intent.
- Procedure tracking
- Booked and attended procedures sent back as the primary signal.
- Reporting
- Cost per attended consultation and per procedure, by technique.
How it starts
- Week 1 Audit: the account, the tracking and the path from enquiry to patient, with a written 90-day plan.
- Weeks 2 to 4 Capture fixed at every entry point. Campaigns narrowed to the services that justify them.
- Weeks 5 to 8 A verified stage becomes the bidding signal, and form fills drop to secondary.
- Month 3 onward Budget follows cost per patient by service, reviewed monthly with you.
Proof
On my current healthcare programme I inherited an underperforming account and rebuilt it: cost per acquisition came down by about 78% while spend grew.
Talk to the person who will actually do it
The audit is $500 per ad account, comes with a 90-day plan, and is credited toward the first month if you continue with me. Retainers start at $5,000 a month, adjusted to budget and workload. Ad spend is paid by you directly.
Where I am not the right fit. Under roughly $10,000 a month in ad spend a retainer rarely pays for itself. I will say so on the call and suggest the audit plus a fixed project instead.
Common questions
Why do we get so many enquiries and so few procedures?
Because research and buying intent look identical in a form. Qualify at the consultation and bid on procedures, not enquiries.
Can we advertise before-and-after results?
On your own site with consent. In ad creative, expect disapprovals in this category.
How do we compete with overseas pricing?
On aftercare, revision policy and proximity, stated explicitly. Price alone is not a comparison you win.
Do non-surgical treatments need separate campaigns?
Yes. Different price point, different buyer, different decision speed.
What budget is realistic?
Enough to buy meaningful volume on buying-intent terms. Under roughly $10,000 a month, start with the audit and a fixed project.
Who does the work?
I do. Nothing is subcontracted or delegated.