Meta Ads — Facebook & Instagram
Meta Ads for healthcare & high-ticket — demand you can verify.
I’m Lev Brovtsev, a Meta Ads consultant running Facebook and Instagram as compliant demand generation that feeds your CRM. Volume at efficiency — tied to closed outcomes through the Conversions API and offline import, inside Meta’s health and wellness ad standards.
You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.
15 minutes. With me, not a sales rep.
The problem
Meta sends cheap leads that never close.
You’ve run Meta before. The cost per lead looked great and the leads went nowhere — no-shows, tire-kickers, numbers that don’t answer. So you concluded Meta doesn’t work for a serious practice.
The channel isn’t the problem; the feedback loop is. When Meta optimizes for form fills instead of booked patients, it does exactly what you asked — it finds more form-fillers. Close the loop and it finds people who convert.
| Signal | Pixel only (default) | CRM-verified CAPI |
|---|---|---|
| What counts as a win | Form opened or submitted | Lead marked qualified in your CRM |
| What the algorithm chases | More of whoever fills the form | More of whoever actually books |
| iOS 14+ tracking loss | Silently undercounts real conversions | Server-side events fill the gap the pixel misses |
| Duplicate events | Often double-counted across pixel + CAPI | Deduplicated by event ID before bidding sees it |
What I actually do
Volume that survives contact with your CRM.
Conversions API → CRM outcomes
Server-side CAPI plus offline import send booked and accepted-treatment outcomes back to Meta, so optimization targets patients who convert — not the cheapest click.
Health and wellness ad standards & privacy
Campaigns built inside Meta’s restricted-category rules and health-data limits, so you scale without disapprovals or account risk.
Demand-gen creative & audiences
Facebook and Instagram creative and audience structure aimed at high-intent demand, not vanity reach — then read against lead quality by campaign.
Full-funnel retargeting
Warm audiences from search and site behavior re-engaged where it’s efficient, tying Meta into the same revenue system as paid search. The cost comparison from one account is in Meta ads vs Google ads.
Proof
Volume, at efficiency.
Relative results. Full context on the case.
"He's not just a media buyer — he's a strategist. Deep in SEM, sharp on funnel flow, and relentless about turning clicks into revenue. He doesn't chase vanity metrics. He thinks like an owner, communicates like a partner, and makes your budget work like it's his own."
"Lev has a sharp understanding of how to position our services in a competitive landscape and has played a key role in shaping and executing successful campaigns. He combines strategic insight with creative execution, consistently elevating our marketing initiatives."
How we work
On roughly $10K of Meta spend for an event rentals company, this approach generated around $2M in quote pipeline — because campaigns optimized toward real inquiries, not form-fill noise. Pipeline, not revenue: the dollar value of verified inquiries in the CRM; closing is the sales team's work.
Start small, prove it, then scale.
$500 paid audit, credited toward setup
I review your Meta account, tracking, and CRM connection, then map the demand-gen program and the CAPI setup that makes it measurable.
Monthly retainer, direct with the owner
Ongoing Meta management as a prepaid monthly engagement, run alongside search as one system.
Spend follows verified quality
Scale the audiences and creative that produce booked patients in the CRM — cut the ones that only produce form fills.
Dental groups
Multi-location dental groups and full-arch (All-on-4)
A multi-location dental group needs one account that still answers a simple question for each office: what did a booked full-arch consult cost here? I build Meta campaigns with a location layer on top of the offer layer. Each location gets its own budget and radius, so a busy office can't quietly absorb a quieter one's spend, and a new location starts on a small test budget before it scales.
Implant and full-arch (All-on-4) offers run as separate campaigns. Single implants draw a wider, more price-sensitive audience. Full-arch creative speaks to people who have lived with dentures or failing teeth for years, and it qualifies on financing before the form.
Consult-to-case tracking runs through the CRM: consult booked, consult attended, treatment accepted, by location. Where the platform allows it for your account, those stages go back to Meta through the Conversions API with a CRM ID and a neutral event name, never names, conditions or treatment details. Where it doesn't, they stay in the report.
If the dental group already routes leads through the group's existing CRM, routing by location is set up as a paid add-on. Reporting is one view per location and one for the group: spend, booked consults, attended consults and accepted cases.
Questions owners ask
Before you book a call.
Do you work with multi-location dental groups?
Yes. Multi-location dental groups are a good fit when the ad accounts can be structured by location and the CRM records which office each patient booked at. Each location gets its own budget and report, and the group gets one combined view. Multi-location scope is priced after the paid audit, not from the public price list.
Can Meta ads bring full-arch consultations?
Yes, when the creative qualifies and intake is fast. Full-arch buyers often start on Meta, well before they search. Video that explains the procedure, recovery and financing filters out casual interest. Judge the campaigns on attended consults and accepted cases in the CRM, not on form fills, and call new leads back within minutes.
Does Meta advertising actually work for healthcare?
Yes, for demand generation and remarketing, run inside Meta's health and wellness ad standards and health-privacy rules. It won't replace high-intent search, but it fills the top of the funnel and feeds patients into a CRM-verified system where you can see which ones actually book.
Why do my Meta leads feel low quality?
Because most Meta campaigns optimize for cheap leads, not booked patients. Without a feedback loop from your CRM, Meta keeps finding people who fill forms and never show. Send closed outcomes back via the Conversions API and the algorithm starts finding people who convert.
Facebook or Instagram — which should I run?
Usually both, as one Meta program — the placements share an auction. The right mix depends on your audience and creative; I set it by what produces verified patients, not by platform preference.
How do you measure Meta if patients don't convert on the ad?
Through the Conversions API and offline import: Meta clicks are tied to booked consultations and verified patients in your CRM, so the program is judged on verified outcomes and lead quality, not form-fill volume.
Do you design the ad creatives?
I define the creative strategy: hooks, angles, formats, and full ad copy. Design and video production come from your side or your designer — I brief them precisely. This keeps the price honest and the strategy mine.
Why is CAPI such a big deal?
Since iOS 14, browser pixels alone lose a large share of conversions. Meta then optimizes on incomplete data and finds the wrong people. Server-side CAPI with proper deduplication restores the signal — it's the difference between scaling and guessing.
Was that $2M actual revenue?
No — quote pipeline: the dollar value of inquiries generated, verified in the client's CRM. Closing is the sales team's work. I'm precise about this distinction, and I'll be equally precise about your numbers.
Get started
Let’s talk about your growth.
A 15-minute Fit Call to confirm whether we fit and agree the next step. Not an audit, not a free consultation; the diagnosis happens in the paid audit.
Prefer to start small? A $500 paid audit, credited toward setup is the fastest way in.
You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.
Book a Fit Call15 minutes. With me, not a sales rep.