Meta Ads · Facebook & Instagram
I’m Lev Brovtsev, a Meta Ads consultant running Facebook and Instagram as compliant demand generation that feeds your CRM. Volume at efficiency — tied to closed outcomes through the Conversions API and offline import, inside Meta’s special ad category rules for healthcare.
The problem
You’ve run Meta before. The cost per lead looked great and the leads went nowhere — no-shows, tire-kickers, numbers that don’t answer. So you concluded Meta doesn’t work for a serious practice.
The channel isn’t the problem; the feedback loop is. When Meta optimizes for form fills instead of booked patients, it does exactly what you asked — it finds more form-fillers. Close the loop and it finds people who convert.
What I actually do
Server-side CAPI plus offline import send booked and admitted outcomes back to Meta, so optimization targets patients who convert — not the cheapest click.
Campaigns built inside Meta’s restricted-category rules and health-data limits, so you scale without disapprovals or account risk.
Facebook and Instagram creative and audience structure aimed at high-intent demand, not vanity reach — then read against lead quality by campaign.
Warm audiences from search and site behavior re-engaged where it’s efficient, tying Meta into the same revenue system as paid search.
Proof
Relative results. Full context on the case.
How we work
I review your Meta account, tracking, and CRM connection, then map the demand-gen program and the CAPI setup that makes it measurable.
Ongoing Meta management as a prepaid monthly engagement, run alongside search as one system.
Scale the audiences and creative that produce booked patients in the CRM — cut the ones that only produce form fills.
Questions owners ask
Yes, for demand generation and remarketing, run inside Meta's special ad category and health-privacy rules. It won't replace high-intent search, but it fills the top of the funnel and feeds patients into a CRM-verified system where you can see which ones actually book.
Because most Meta campaigns optimize for cheap leads, not booked patients. Without a feedback loop from your CRM, Meta keeps finding people who fill forms and never show. Send closed outcomes back via the Conversions API and the algorithm starts finding people who convert.
Usually both, as one Meta program — the placements share an auction. The right mix depends on your audience and creative; I set it by what produces verified patients, not by platform preference.
Through the Conversions API and offline import: Meta clicks are tied to booked consultations and admissions in your CRM, so the program is judged on verified outcomes and lead quality, not form-fill volume.
Related
Get started
A 30-minute call to understand your business, your goals, and whether I’m the right fit. No pitch deck — a straight conversation about what would actually move your numbers.
Prefer to start small? A $500 audit + 90-day roadmap is the fastest way in.
Book a 30-minute call