Does Meta advertising actually work for healthcare?
Yes, for demand generation and remarketing, run inside Meta's special ad category and health-privacy rules. It won't replace high-intent search, but it fills the top of the funnel and feeds patients into a CRM-verified system where you can see which ones actually book.
Why do my Meta leads feel low quality?
Because most Meta campaigns optimize for cheap leads, not booked patients. Without a feedback loop from your CRM, Meta keeps finding people who fill forms and never show. Send closed outcomes back via the Conversions API and the algorithm starts finding people who convert.
Facebook or Instagram — which should I run?
Usually both, as one Meta program — the placements share an auction. The right mix depends on your audience and creative; I set it by what produces verified patients, not by platform preference.
How do you measure Meta if patients don't convert on the ad?
Through the Conversions API and offline import: Meta clicks are tied to booked consultations and admissions in your CRM, so the program is judged on verified outcomes and lead quality, not form-fill volume.
Do you design the ad creatives?
I define the creative strategy: hooks, angles, formats, and full ad copy. Design and video production come from your side or your designer — I brief them precisely. This keeps the price honest and the strategy mine.
Why is CAPI such a big deal?
Since iOS 14, browser pixels alone lose a large share of conversions. Meta then optimizes on incomplete data and finds the wrong people. Server-side CAPI with proper deduplication restores the signal — it's the difference between scaling and guessing.
Was that $2M actual revenue?
No — quote pipeline: the dollar value of inquiries generated, verified in the client's CRM. Closing is the sales team's work. I'm precise about this distinction, and I'll be equally precise about your numbers.
