About
The healthcare marketing consultant behind the ledger.
I’m Lev Brovtsev, an independent healthcare marketing consultant with 17+ years across US and European markets, focused on clinics and high-ticket services. I’ve worked on 90+ businesses and over 2M tracked conversions, and I personally manage roughly $200K/month in ad spend across clients — with team-lead experience running full P&L on $500K+/month. I work directly with founders and owners: the person who plans the strategy is the person who runs it. You work with me directly, one-on-one: no account managers, no juniors, no handoff, and no more than four clients at a time.
15 minutes. With me, not a sales rep.
Track record
Seventeen years, entered as a ledger.
Employment roles named; confidential clients anonymized. Results in relative terms, verified against the client’s system of record.
The role
What a healthcare marketing consultant does here.
Not strategy decks. The work is in the account, the CRM and the crawl.
A healthcare marketing consultant, as I practice it, owns three things for a clinic: the paid accounts (Google Ads, Microsoft Ads, Meta), the organic and AI-search visibility (SEO, local SEO, generative engine optimization), and the attribution layer that ties both to the practice's own system of record — Salesforce, HubSpot, the PMS. The third one is the part most agencies skip, and it is the reason the first two can be reported in patients rather than clicks.
The engagement model is deliberately narrow: a small number of retainers, each with the owner or founder as the direct counterpart, prepaid month to month. Compliance is built in — healthcare ad policies, LegitScript where required, HIPAA-safe tracking — because in this vertical a suspended account costs more than any optimization gains. I am currently under exclusivity in US addiction treatment and am not taking new clients in that category.
Before you compare consultants, the hiring guide on this site lists the four reports to ask any performance marketing consultant for before signing; I would rather be measured by those than by a portfolio.
If you are comparing a healthcare marketing consultant with a healthcare marketing agency, the honest difference is capacity versus depth. An agency can staff twenty locations; I can go deeper on a few. The $500 paid audit exists so you can see the difference in your own account before committing to either.
How I work
Four principles, no exceptions.
The CRM is ground truth
Platform-modeled conversions are a diagnostic. The number that counts is the outcome your CRM confirms — booked consultations, verified patients, closed revenue — and that’s what every campaign optimizes toward.
Prove, then scale
Validate on a controlled budget, confirm it converts in the CRM, then scale only what already works. Spend follows proof — never the other way around.
Direct with owners
No account managers, no layers. I’m solo by design — you work with the person doing the work, and that’s the whole positioning.
Prepayment, no lock-ins
Engagements are prepaid and month to month. If it stops earning its keep, you’re free to walk — which keeps the incentive on performance.
What clients & partners say
In their words.
“Lev is responsible for managing our paid acquisition channels and plays a key role in supporting our broader growth efforts, including close involvement in SEO. What stands out most is his ownership mindset and the level of control he maintains over the entire process.”
“Lev immediately stands out as an exceptional partner to work with over my last 3 years with Google. He uniquely blends high-level, data-driven strategy with deep, hands-on technical skill — precisely the kind of results-oriented partner you want managing significant in-platform investment.”
“He's not just a media buyer — he's a strategist. Deep in SEM, sharp on funnel flow, and relentless about turning clicks into revenue. He doesn't chase vanity metrics. He thinks like an owner, communicates like a partner, and makes your budget work like it's his own.”
“Lev is highly technical as a media buyer in both his execution and strategy. He's great to work with, and always pushing to improve tactics, tracking, and compliance. Easy to work with and communicate with, and is a team player.”
“Lev consistently delivers effective SEO strategies on time and within budget, always bringing a thoughtful and results-driven approach to each project. His ability to balance technical expertise with clear communication makes him an invaluable asset to any team looking to strengthen their digital presence.”
“Lev consistently demonstrated a proactive mindset and a deep curiosity. He was committed to finding the best solutions, worked diligently, and had a real talent for explaining complex SEO concepts in simple and accessible terms.”
“Lev has a sharp understanding of how to position our services in a competitive landscape and has played a key role in shaping and executing successful campaigns. He combines strategic insight with creative execution, consistently elevating our marketing initiatives.”
Before you ask
The five questions buyers send me.
Who does the work?
I do. All of it: strategy, builds, tracking and reporting. Nothing is subcontracted or delegated, and there are no account managers between us.
How many clients do you take?
A small number, so that each one gets me and not a team. Ask about current availability on the call.
What does it cost?
The paid audit is $500 per channel, per location, paid upfront, and credited toward setup if we work together. Setup starts from $1,500 and management from $2,000 a month, with a three-month minimum. Ad spend is separate.
Do you have healthcare and long-cycle experience, and references?
Yes. Healthcare is my main field, including accounts with multi-week decision cycles and strict privacy and ad-policy limits. Recommendations from clients and from my Google account team are public on LinkedIn, and you are welcome to contact them.
Do you work with my competitors?
I tell you about any conflict before we start. I am currently under exclusivity in US addiction treatment, so I am not taking new clients in that category.
Get started
Let’s talk about your growth.
A 15-minute Fit Call to confirm whether we fit and agree the next step. Not an audit, not a free consultation; the diagnosis happens in the paid audit.
Prefer to start small? A $500 paid audit, credited toward setup is the fastest way in.
You work with me directly, one-on-one. No account managers, no juniors, no handoff. Four clients at a time.
Book a Fit Call15 minutes. With me, not a sales rep.