Google Ads — Performance Max — Rebuild
Some accounts can't be optimized. They have to be rebuilt.
Fifteen overlapping campaigns, match types at war with each other, conversion actions from 2021, bidding strategies fighting the structure. Tweaks won't save it. I rebuild accounts into a clean revenue system: consolidated structure matched to how Google's AI actually works now, conversion actions verified against your CRM before a single bid strategy is set, negatives architecture, and a scaling path.
Verified · CRM, not platform math
The order of operations
Measurement verified first. Structure second.
The rebuild includes a measurement check before anything else. I don't restructure on top of broken tracking — that just makes the wrong number go up faster. My reference case: inherited a wasteful six-figure/month account and rebuilt it — CPA down ~78%, conversion volume up ~9×, while roughly doubling spend. I documented the sequencing in the first 30 days in an inherited account.
Official documentation
What clients say
"Precisely the kind of results-oriented partner you want managing significant investment."
Brandon Mitchell ↗ · Mid-Market Partnerships, Google
Questions owners ask
Straight answers
Will performance dip during migration?
Rebuilds are sequenced to protect learning where it's worth protecting. Short turbulence can happen; flying blind forever is worse.
Do you stay on after?
Advanced includes 30 days. Ongoing management is by custom offer if we're a fit.
Talk to the person who will actually run it.
A 30-minute call about your numbers — no pitch deck, no account managers. If I'm not the right fit, I'll say so.
Book a 30-minute call$500 audit per ad account + 90-day roadmap