Work
Selected work
Accounts inherited in a poor state and rebuilt. Figures are relative and taken from the client's own CRM, not from the ad platform.
Organic market entry for an AI travel product.
SEO and market-entry for an AI travel planner: high-authority backlinks, intent-driven keywords, and a rebuilt search-to-booking journey.
Built attribution-first, scaled to 7× ROAS across channels.
Attribution-first rebuild for a nationwide US event-rentals company: Google Ads to 7× ROAS, Microsoft 4×, organic revenue doubled, Domain Rating 28→55.
SEO and PPC as one system — +35% patient acquisition.
Healthcare SEO and PPC run as one system with rebuilt funnels lifted patient acquisition ~35% — no added budget, measured on patients, not clicks.
Inherited a wasteful account. Rebuilt it around verified patients.
How I rebuilt an inherited, wasteful Google Ads account at a luxury US healthcare clinic around verified patients: −78% cost per patient, ~2× spend.
The flagship case in two charts
Luxury US healthcare clinic: an inherited, wasteful Google Ads account rebuilt around CRM-verified patients, with organic search built in parallel. Read the full case.
The chart tracks cost per CRM-verified qualified lead (−81% by June). The headline −78% is cost per verified patient.
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A paid audit produces the same diagnosis these rebuilds started from: what the audit covers.