Dental · Cosmetic
Cosmetic dentistry marketing for high-value cases
Cosmetic dentistry marketing is image-led and price-sensitive at the same time. It works when the gallery is organised by case type, the pages state a realistic range, and enquiries are tracked to accepted cases rather than counted as leads.
You work with me, directly, one-on-one. No account managers, no juniors, no handoff.
Who this is for
- Practices offering veneers, smile makeovers and full-mouth cosmetic work.
- Dentists with a strong case library and nothing written around it.
- Owners who would rather have four serious enquiries than forty curious ones.
What usually goes wrong
A gallery with no words
Images attract attention and answer nothing. Without process, longevity and price, the enquiry does not form.
Price treated as a secret
Cosmetic patients self-select on budget. A range filters the enquiries you cannot serve and reassures the ones you can.
Advertising cosmetic work to hygiene searches
Broad dental campaigns spend the cosmetic budget on cleanings.
What I run
- Case-type pages
- Veneers, bonding, smile makeover and full-mouth, each with its own page and price range.
- Gallery structured by case type
- Consent on file, consistent photography, every case linked to its treatment page.
- Search campaigns on cosmetic intent
- Narrow terms, with routine dental excluded.
- Financing and process
- Stated plainly, because both decide whether the enquiry happens.
- Tracking to case acceptance
- Accepted cases reported back, not form fills.
How it starts
- Week 1 Audit: the account, the tracking and the path from enquiry to patient, with a written 90-day plan.
- Weeks 2 to 4 Capture fixed at every entry point. Campaigns narrowed to the services that justify them.
- Weeks 5 to 8 A verified stage becomes the bidding signal, and form fills drop to secondary.
- Month 3 onward Budget follows cost per patient by service, reviewed monthly with you.
Proof
On my current healthcare programme I inherited an underperforming account and rebuilt it: cost per acquisition came down by about 78% while spend grew.
Talk to the person who will actually do it
The audit is $500 per ad account, comes with a 90-day plan, and is credited toward the first month if you continue with me. Retainers start at $5,000 a month, adjusted to budget and workload. Ad spend is paid by you directly.
Where I am not the right fit. Under roughly $10,000 a month in ad spend a retainer rarely pays for itself. I will say so on the call and suggest the audit plus a fixed project instead.
Common questions
Do I need to show prices for veneers?
A per-tooth range and what changes it. Without one, the people who call are the ones leading with price.
How important is the gallery?
Very, and it needs to be organised by case type rather than as one long scroll. Each case should link to the page that explains it.
Can I use before-and-after images in ads?
On your own site, yes. In ad creative they are a common cause of disapproval in health categories.
Is social media worth it for cosmetic dentistry?
It shows the work and builds familiarity. Measure it on enquiries that mention it, not on followers.
What budget makes sense?
Enough to buy meaningful volume on cosmetic terms in your city. Under roughly $10,000 a month, a fixed project usually beats a retainer.
Who does the work?
I do. Nothing is subcontracted or delegated.