Dental · Google Ads
Google Ads for dentists, run like a P&L.
A dental Google Ads account is a small business inside your business: it buys patients at a cost, and either that cost beats your case margins or it doesn't. I run dental accounts personally — structured by procedure value, tracked to booked patients, reported in numbers a practice owner can act on.
Verified · booked patients
What a well-run dental account looks like
- Campaigns split by case value. Implants, aligners, cosmetic, emergency, general — separate budgets and bids, because a full-arch case and a hygiene visit are not the same purchase. The full economics logic lives on the Dental PPC page.
- Search-term hygiene weekly. Insurance-only queries, DIY queries, job-seekers — cut before they eat implant budget. Shared negative lists across campaigns.
- Calls tracked without HIPAA exposure. Most dental conversions are phone calls; tracking them safely takes the setup covered in the HIPAA call-tracking guide.
- Booked-patient import. Click IDs matched to appointments in your practice software and fed back to bidding — the loop described in offline conversion tracking.
- Local intent handled properly. Location targeting by realistic drive time, ad copy by neighborhood where it matters, and Local SEO run alongside so the map pack works with paid, not against it.
What you get each month
One report: spend, booked patients by procedure line, cost per booked patient, and the specific changes for next month. No dashboard theater. If a campaign underperforms its case economics, it's cut the same week — you'll read about it in the report, not discover it in the invoice.
Hiring for this
Whether you hire me or anyone else, use the screening questions — who works in the account, how are patients verified, what's the kill rule for wasted spend. Agencies with account managers between you and the specialist fail the first question structurally.
| Task | Cadence |
|---|---|
| Search-term review + negatives | Weekly |
| Budget pacing vs case economics | Weekly |
| Disapproval check + appeals | Same week, always |
| Booked-patient import | Daily (automated) |
| Owner report | Monthly, one page |
Official documentation
Questions owners ask
Straight answers
How much do Google Ads cost for a dentist?
Click costs vary by market and procedure — implant terms cost several times general-dentistry terms. What matters is cost per booked patient against case value, which is the number I report from your own practice software.
Do Google Ads work for dentists in competitive metros?
Yes — competition raises click prices, which punishes blended campaigns and rewards precise ones. Procedure-value structure is exactly how smaller practices out-buy DSO budgets on the cases that matter.
How long until results?
Wasted-spend cuts show in week one; stable cost per booked patient typically takes 60–90 days as the conversion history builds.
Talk to the person who will actually run it.
A 30-minute call about your numbers — no pitch deck, no account managers. If I'm not the right fit, I'll say so.
Book a 30-minute call$500 audit + 90-day roadmap