Dental · PPC · Google Ads
Dental PPC that pays for itself in implant cases.
One full-arch case pays for a month of well-run PPC. Most dental PPC agencies never make that math work because they optimize on calls and forms, blend implants with cleanings, and staff accounts with juniors. I run dental accounts personally, structured by case value, verified against booked patients.
Verified · booked patients
I don't take addiction-treatment or behavioral-health clients.
The economics
Not all dental clicks are worth the same — stop bidding like they are.
"Dentist near me" and "full arch dental implants cost" are different businesses. One is a hygiene patient worth a few hundred dollars; the other is a five-figure case. A blended campaign spends implant-grade budget on hygiene-grade clicks. My builds separate campaigns by case economics — implants, aligners, cosmetic, general — each with its own bids, landing pages and call handling, so budget concentrates where the revenue is.
What the engagement covers
- Google Ads structured by procedure value, with negative-keyword hygiene that keeps insurance-only and price-shopper queries out of the expensive campaigns.
- Call tracking that respects HIPAA. Dental inquiries come by phone; tracking them without violating patient privacy takes specific setup — I wrote the playbook in Call tracking for dental practices without breaking HIPAA.
- Booked-patient verification. Click IDs followed into your practice management system and imported back, so bidding optimizes on patients who sat in the chair.
- Landing pages per procedure — an implant page that answers cost, financing and timeline questions converts multiples better than a homepage.
The discipline comes from the flagship engagement: I run paid acquisition for a luxury US healthcare clinic where I inherited a wasteful six-figure account and cut cost per verified patient by ~78% while scaling spend ~2× — the same discipline applies to implants, where one closed case pays for months of ads.
Choosing between a dental PPC agency and a specialist
If you're comparing options, ask every candidate the same questions — I published the list in Questions to ask a dental marketing agency. The ones that matter: who personally works in the account, how is a booked patient verified, and what happens to underperforming spend. My answers: me, in your practice software, and it gets cut the same week.
| Case type | Relative value | Budget priority |
|---|---|---|
| Full-arch implants | Highest — five figures | First dollar of budget |
| Single implants | High | Second |
| Aligners / cosmetic | Mid | Third, capped |
| Hygiene / general | Entry | Local SEO's job, not PPC's |
What clients say
"Lev consistently delivers effective SEO strategies on time and within budget, always bringing a thoughtful and results-driven approach to each project. His ability to balance technical expertise with clear communication makes him an invaluable asset to any team looking to strengthen their digital presence."
Richard Coyle · Director of Project Management, healthcare-focused marketing agency
Official documentation
Questions owners ask
Straight answers
What does dental PPC cost per new patient?
For general dentistry, often under a hundred dollars; for implant cases, several hundred — and worth every cent at implant margins. The only number that matters is yours, verified against booked patients, which is how I report.
Is PPC worth it for a single-location practice?
Yes, if the campaigns are built around your high-value procedures and your realistic service radius. Single-location practices are most of what I've run in this vertical — beauty, dental and medical practices on $40–110/day budgets up through six-figure monthly programs.
Google Ads or SEO for a dental practice?
Both, sequenced: PPC buys implant cases this month; SEO and Local SEO compound so next year's cases cost less. I run them as one system — see the SEO and Local SEO pages.
Do you require long contracts?
No. Monthly retainer, cancel anytime. The reporting keeps the engagement, not the paperwork.
We tried Google Ads — expensive clicks, no patients. Why is this different?
Almost always the problem is between click and chair: no call tracking, front desk missing calls, campaigns optimizing on form fills that never book. The audit finds the leak before more budget goes in.
Do you listen to our calls?
With call tracking, yes — recordings show whether leads are implant candidates and how the front desk converts them. Practices routinely discover they lose more patients at the phone than in the ad account.
Can you guarantee a number of consults?
No — anyone guaranteeing patient volume is guessing with your money. I guarantee tracking that shows the true cost per booked consult, and management that moves budget only toward what your own data proves works.
Talk to the person who will actually run it.
A 30-minute call about your numbers — no pitch deck, no account managers. If I'm not the right fit, I'll say so.
Book a 30-minute call$500 audit + 90-day roadmap