Med spa & aesthetics · Google Ads · SEO · AI Search
Med spa marketing measured in booked treatments.
Injectables, lasers, body contouring — high-margin services in a brutally competitive local market, sold under some of Google's strictest ad policies. I build med spa acquisition the same way I run six-figure healthcare accounts: structured by service line, compliant by design, verified against your booking system.
Aesthetics · policy-compliant
I don't take addiction-treatment or behavioral-health clients (vertical exclusivity).
The med spa problem
Groupon-grade leads will bankrupt premium treatment rooms.
Med spa marketing strategies that chase volume fill the calendar with discount hunters who never return. The profitable build inverts it: campaigns organized around your highest-margin service lines — injectables memberships, laser packages, body contouring series — bidding on the queries where treatment intent is explicit, with landing pages that pre-frame price positioning so the front desk isn't fielding bargain calls.
What the engagement covers
Reference engagement: a luxury US healthcare clinic — inherited a wasteful six-figure/month account and rebuilt it into a system where cost-per-acquisition fell ~78% and monthly acquired patients grew ~9×, verified against the CRM, not platform numbers.
| Tier | Price · turnaround | What you get |
|---|---|---|
| Campaign Audit + growth plan | $1,200 · 7 days | Audit of the existing account for one or more service lines + a prioritized growth plan. |
| 30-Day Setup | $2,500 · 14 days | Full compliant build: Search + PMax wired to your CRM — call and form tracking, GCLID offline conversions, launch. |
| Setup + management | $4,000 · 30 days | Everything in 30-Day Setup + 30 days of management + weekly cost-per-patient reports. |
- Google Ads by service line. Botox and filler queries separated from laser hair removal and from body contouring — different economics, different competition, different pages.
- Policy-safe creative. Aesthetic ads trip Google's personalized advertising and healthcare policies constantly. Compliant structure first, appeals handled when reviews go wrong — the same discipline I run on cosmetic surgery accounts.
- Local SEO and AI Search. The map pack still decides who gets the "med spa near me" call, and AI assistants increasingly answer "best med spa in [city]" directly — I build both. See Local SEO and AI Search.
- Booking-verified reporting. Cost per booked treatment and repeat rate from your scheduling system — the numbers a med spa owner actually runs on.
Why not a med spa marketing agency?
Most med spa marketing agencies run template campaigns across dozens of locations and bill percentage of spend. I take a handful of clients, work inside the account personally, and charge a flat retainer — the incentive is your booked calendar, not your budget size. Before hiring anyone, run them through the audit questions; I pass them because the model is built to.
| Service line | Revenue pattern | Campaign job |
|---|---|---|
| Injectables | Recurring (memberships) | Acquire once, retain in CRM |
| Laser packages | Series-based | Sell the series, not the session |
| Body contouring | High-ticket one-off | High-intent search only |
| Facials / entry | Low-margin | Exclude from paid — organic's job |
Official documentation
What clients say
"He monitors the full lead flow across systems and CRMs — data accurate, attribution clear, nothing falls through the cracks."
Ruben Mirakyan ↗ · Marketing Manager, US Healthcare Clinic
Questions owners ask
Straight answers
How do med spas get more clients without discounting?
By buying intent, not attention: search campaigns on explicit treatment queries, service-line landing pages that anchor value, and remarketing to consultation no-shows. Discounts recruit discount-seekers; positioning recruits patients.
Can you advertise Botox and injectables on Google?
Yes, within policy — prescription-drug terms and certain claims are restricted, so structure and copy matter. This is routine work on my healthcare accounts, including handling the disapprovals when Google's automated review overreaches.
What marketing budget does a med spa need?
Enough to compete on your priority service lines in your metro — for most established med spas that's a low-to-mid five-figure monthly media budget. We size it from your treatment margins on the first call, not from a rate card.
Which specialties?
Med-spa, aesthetics, dental, IVF/fertility, dermatology, elective surgery, cash-pay clinics broadly. Not addiction treatment (vertical exclusivity).
Do you guarantee patient numbers?
No honest marketer does. I guarantee correct measurement and disciplined optimization toward verified patients.
Talk to the person who will actually run it.
A 30-minute call about your numbers — no pitch deck, no account managers. If I'm not the right fit, I'll say so.
Book a 30-minute call$500 audit + 90-day roadmap