Fertility & IVF · Healthcare acquisition
Fertility clinic marketing with the sensitivity the vertical demands.
IVF is the most emotionally loaded purchase in elective healthcare: months of research, five-figure cycles, and patients who remember exactly how every touchpoint made them feel. I build fertility acquisition on the same verified-outcome system I run for other high-ticket healthcare — with the compliance and tone this vertical requires.
Healthcare · high-consideration
I don't take addiction-treatment or behavioral-health clients.
What makes fertility marketing different
- The research window is long. Prospective IVF patients compare clinics for months across success-rate data, cost pages, and increasingly AI assistants. Being present — and credible — across that whole journey matters more than winning one click.
- Policy sensitivity is high. Fertility ads intersect Google's healthcare and personalized-advertising rules; targeting and copy that would be routine elsewhere gets disapproved here. This is the same policy terrain I navigate weekly on other regulated-healthcare accounts.
- Privacy stakes are absolute. Nothing about the tracking may reveal who sought fertility care — the stripped-payload architecture from the HIPAA guide is non-negotiable here.
What the engagement covers
The proof comes from the flagship engagement: a luxury US healthcare clinic where I inherited a wasteful account and cut cost per verified patient by ~78% while scaling spend ~2× — the same staged-verification discipline applied here to inquiry, consult, workup and cycle.
- Search campaigns by treatment line — IVF, IUI, egg freezing, donor programs — each with its own economics and dedicated pages that answer cost, success framing and financing honestly.
- SEO and AI Search for the research phase. Educational content built to be cited: patients ask ChatGPT and Google's AI surfaces exactly the questions your content should be the source for. The approach is the GEO practice applied to reproductive medicine.
- Consult verification. Click IDs matched to scheduled consultations in your CRM, imported back so bidding optimizes on patients who show up — with payloads stripped of anything clinical.
An honest note on this page
Fertility is a vertical I'm expanding into deliberately from adjacent high-ticket healthcare — luxury clinics, aesthetics, dental implants — where the acquisition mechanics are proven. What transfers completely: the verification system, policy navigation, and high-consideration funnel design. What I'll learn with your team: your clinic's clinical positioning. That's the deal, stated plainly.
| Phase | Where patients look | Your presence |
|---|---|---|
| Early research | AI assistants, Google questions | Cited educational content (GEO) |
| Comparison | Success rates, cost pages, reviews | Honest cost + outcomes framing |
| Decision | Branded search, consult booking | Search campaigns + fast scheduling |
Official documentation
What clients say
"Lev is responsible for managing our paid acquisition channels and plays a key role in supporting our broader growth efforts, including close involvement in SEO. What stands out most is his ownership mindset and the level of control he maintains over the entire process."
Ruben Mirakyan ↗ · Marketing Manager, luxury US healthcare clinic
Questions owners ask
Straight answers
How do fertility clinics attract more IVF patients?
By owning the research phase — educational content that AI assistants and Google cite, honest cost pages, and search campaigns on explicit treatment intent — then verifying which sources actually produce scheduled consults, so budget follows evidence.
Can fertility clinics advertise on Google?
Yes, within healthcare policy constraints on targeting and claims. Expect more disapproval friction than typical healthcare; structure and appeals handle it.
How do you measure fertility marketing without privacy risk?
Click-ID-based offline imports with stripped payloads: the ad platform learns that a click produced a consultation — never who, never why. Your CRM keeps the sensitive layer under BAA.
Our patient journey takes months. How can ads optimize on that?
Staged conversions: the platform optimizes on early stages (consult booked) while CRM imports keep correcting toward later ones (cycle started). Each stage gets a value, so campaigns chase patient economics, not form fills.
Is this HIPAA-safe? We can't send patient data to Google.
Conversion imports use click IDs and timestamps — no names, no diagnoses, no PHI in ad platforms. I build tracking with a compliance-first architecture; if your counsel wants to review the data flow, I document it.
Do you guarantee patient volume?
No — anyone promising cycles per month is guessing with your budget. What I build is visibility: true cost per consult and per cycle from your own CRM, and management that shifts spend only toward what that data proves.
Talk to the person who will actually run it.
A 30-minute call about your numbers — no pitch deck, no account managers. If I'm not the right fit, I'll say so.
Book a 30-minute call$500 audit + 90-day roadmap