AI Search · GEO / AEO
I’m Lev Brovtsev, a Generative Engine Optimization consultant. As search shifts from ten blue links to a single answer, I earn healthcare and high-ticket brands visibility and citations inside ChatGPT, Perplexity, Gemini, Claude, and Google’s AI Overviews — the place patients now ask which provider to trust.
The problem
Before they ever reach your site, patients ask ChatGPT and Google’s AI Overview to compare their options. If the models can’t find and cite you, you’re simply absent from the answer — no matter how well you rank in the blue links beneath it.
Answer engines don’t reward the busiest marketer; they reward the clearest, most credible, most machine-readable source. Most clinics have done nothing to be that source — which is exactly the opening.
What I actually do
Establish who you are as a clear, consistent entity across the web — the signals models use to decide you’re a credible source worth citing.
An llms.txt and structured data that hand AI engines a clean, unambiguous summary of what you do and whom you treat — so nothing is left to guesswork.
Pages that answer the exact high-intent questions patients ask assistants, in the direct, citable form models prefer to lift.
Earn presence in the third-party sources these models trust, so your name shows up in the answer — not just on your own domain.
Track how you’re represented across AI responses over time, catch misstatements, and close the gaps where competitors are cited and you aren’t.
Proof
Relative result for a luxury US healthcare clinic. Full context on the flagship case.
How we work
A baseline of how AI engines currently see you — what they cite, what they get wrong — plus a 90-day plan to close the gap.
Ongoing entity, content, and citation work as a prepaid monthly engagement — executed by the same person who plans it.
Double down on the query clusters where you’re being cited and systematically claim the ones you aren’t.
Questions owners ask
GEO is the practice of earning your brand visibility and citations inside AI answer engines — ChatGPT, Perplexity, Gemini, Claude, and Google’s AI Overviews. Instead of optimizing to rank a page, you optimize to be the source the model quotes when a patient asks it a question.
You can’t control the model, but you can strongly influence whether it can find, trust, and cite you. That means machine-readable structure, clear entity signals, an llms.txt, authoritative content that answers real questions directly, and monitoring how you’re represented across engines — then closing the gaps.
SEO earns clicks from a ranked list of links; GEO earns a mention inside the answer itself, where there often is no list. They share foundations — clean technical structure and authoritative content — but GEO adds entity building, citation strategy, and answer-engine monitoring on top.
By tracking how often, and how accurately, you appear across AI Overviews and major assistants for your high-intent queries — which questions cite you, which cite competitors, and how that share changes as the work compounds.
Related
Get started
A 30-minute call to understand your business, your goals, and whether I’m the right fit. No pitch deck — a straight conversation about what would actually move your numbers.
Prefer to start small? A $500 audit + 90-day roadmap is the fastest way in.
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