https://levbrovtsev.com/ Practical notes on performance marketing for US healthcare and high-ticket services — Google Ads, SEO, and AI Search, tied to CRM-verified revenue. en-us Mon, 14 Jul 2026 09:00:00 +0000 https://levbrovtsev.com/articles/connect-social-media-to-google-search-console/ https://levbrovtsev.com/articles/connect-social-media-to-google-search-console/ Mon, 14 Jul 2026 09:00:00 +0000 Google Search Console now adds Instagram, TikTok, X and YouTube as properties — see the queries your posts rank for and write to earn traffic. https://levbrovtsev.com/articles/why-click-through-rate-is-the-wrong-north-star/ https://levbrovtsev.com/articles/why-click-through-rate-is-the-wrong-north-star/ Fri, 11 Jul 2026 09:00:00 +0000 Click-through rate measures the click, not the patient. Manage a clinic account to cost per admitted patient in your CRM instead. Here's why and how. https://levbrovtsev.com/articles/compliant-google-ads-regulated-healthcare/ https://levbrovtsev.com/articles/compliant-google-ads-regulated-healthcare/ Wed, 09 Jul 2026 09:00:00 +0000 You can run Google Ads for addiction treatment and regulated healthcare — with certification, careful claims, and clean tracking from day one. Here's how. https://levbrovtsev.com/articles/what-ai-search-means-for-patient-acquisition/ https://levbrovtsev.com/articles/what-ai-search-means-for-patient-acquisition/ Mon, 07 Jul 2026 09:00:00 +0000 Patients now ask AI engines which clinic to trust. If the models can't find and cite you, you're absent from the answer. Here's how clinics get cited.